Jodda Blog
Articles about e-commerce, profit management, marketplaces (Mercado Livre, Shopee, Shein, Magalu, Amazon) and automation for sellers.
Fresh content for marketplace sellers.
Olist put AI at the center of its strategy and grew net revenue by 65%. For multichannel sellers, the signals are clear: autonomous agents, automated customer service, and proprietary models will separate those who scale with real profit from those stuck in disconnected data.
Kits sell well and boost average ticket, but they're the biggest source of wrong costs in marketplaces. Understand how the real cost of a kit is formed and why trusting a simple cost field can destroy your margin.
Mercado Livre campaigns are not all the same. Understand each type, its pricing rules, and how to decide without putting your margin at risk.
Dark Lab targets Argentina with a focus on marketplaces, aggressive pricing, and a 100% digital operation. See what multichannel sellers can learn about real margin, profit intelligence, and expanding into new markets.
Magazine Luiza generated R$ 100 million in eight months with AI-powered WhatsApp sales. For multichannel sellers, the case reveals paths to increase conversion and real margin.
Treating cancellations and returns as generic losses distorts your real margin. Learn how to separate financial outcomes and stop losing money without knowing it.
BofA sees two theses for Mercado Livre: an optimistic one, that the company widens its advantages; and a pessimistic one, that competitors like Shopee and TikTok Shop tighten the noose. For multi-channel sellers, the scenario demands control of real margin per order.
Profit margin on Mercado Livre isn't just price minus cost. Understand the five components that define your real profit and why ignoring any of them can make you sell at a loss.
The tax rate that calculators apply is an estimate. The real tax depends on your tax regime — and, depending on it, the highlighted amount can legitimately be zero. Understanding the difference is what separates margin from guesswork.
The new automatic tax collection system, 170 times larger than Pix, will transform sellers’ cash flow. Understand the impact and how to prepare.
TikTok Shop now accounts for 6.5% of completed online purchases in Brazil. For multi-channel sellers, it's a channel that demands immediate attention — not because of today's volume, but because of the speed of the learning curve.
Full accelerates sales, but too much stock ties up capital and too little leads to stockouts. The right question is how much of this SKU, and when.
Mercado Livre and Shopee are locked in a fierce battle for logistics space in Brazil, directly impacting delivery times, costs, and competitiveness for those selling across multiple channels.
The sale was approved, the margin showed green on the dashboard — and three weeks later came the return. The problem is that, for most systems, the profit from that sale remains the approval profit. It never “corrects” the real loss. Let’s talk about the money that disappears in the post-sale.
Fees, full shipping, taxes and returns all factor into the math. See the full step-by-step to find the real margin on every SKU.
Same product, three marketplaces, three different fee structures. Understand where each channel actually pays off and how to decide your mix.
Sales volume alone says nothing. See the metrics routine that actually drives a seller's day-to-day decisions.
