Category
Management, inventory, dashboards, and e-commerce decisions.
3 articles
Magazine Luiza generated R$ 100 million in eight months with AI-powered WhatsApp sales. For multichannel sellers, the case reveals paths to increase conversion and real margin.
BofA sees two theses for Mercado Livre: an optimistic one, that the company widens its advantages; and a pessimistic one, that competitors like Shopee and TikTok Shop tighten the noose. For multi-channel sellers, the scenario demands control of real margin per order.
Sales volume alone says nothing. See the metrics routine that actually drives a seller's day-to-day decisions.
