Shopee, Amazon, and Magalu fees compared (2026)
Same product, three marketplaces, three different fee structures. Understand where each channel actually pays off and how to decide your mix.
Time JoddaJune 20, 20261 min read
Selling across multiple marketplaces is the norm, but that doesn't mean selling the same way on all of them. Fees shift from channel to channel because commission, shipping, and return-rate structures all differ.
Cost structure by channel
- Shopee: low commission, but subsidized shipping with its own rules.
- Amazon: category-based commission plus an FBA option with logistics costs.
- Magalu: commission and shipping vary by model (self-shipped or fulfilled).
Practical comparison
Take a R$ 80 SKU and calculate the margin on each channel. The gap between the best and worst channel usually tops 8 percentage points.
Building the mix
Don't choose based on "where you sell the most" — choose based on where the most is left over. A high-volume channel with thin margin can eat up operational time without generating cash.
Warning signs
- A channel with high returns and low ticket size
- Commission went up in the latest adjustment
- Full storage cost is climbing
Margin is a decision, not a consequence. Pick the channel for the profit, not for volume bragging rights.